The ‘Why’ of a Home Based Business

Article By: Temi Koleowo

Business First Steps


As a mumpreneur who works from home in between school runs, sometimes I wonder if I am doing the right thing.  This is after I scrape the burnt fish fingers from the oven once I am done with the contractor on the phone.  Sometimes when I have to deal with an overflowing in-tray whilst I look after my little one who is unwell and can’t make school – the question comes to mind again and again.

We mums always have a way of picking ourselves up and find the resolve to go on. We always find the reason why we choose to be at home and not sit in an air conditioned office sipping tea, and once in a while drift from the tasks ahead.  ‘Why’ is the reason we forgo gourmet meals with our work colleagues or a ‘regular pay’ and now live on the kids leftovers just because you have a deadline that can’t wait.

What is your ‘Why’?

ref: svilen001

‘Why’ is our reason, our comforter when the going gets tough. It’s what keeps us motivated even when you are turned down for the umpteenth time for that business deal.

‘Why’ is when you see the little ones after school grinning from ear to ear with a story that has you doubled up with laughter.

‘Why’ is when your client base is down by 50% but you are in the front row of the school play watching your little one debut his solo performance.

‘Why’ is when they call you from school because your little one is unwell and like a flash you are at a school office to welcome your precious one into your arms.

‘Why’ is being the boss so you do not need any authorisation to accompany your child’s class to the zoo. After all you can catch up on your hours late in the night.

Yes, we do moan about how we have to juggle so many things at the same time –

  • Conversing with a client whilst you load the washing machine
  • Read a story to your 3-year-old for the fifth time and sort out your invoices at the same time.
  • Make some calls and still sound professional whilst you wait at the school gate.

Whichever way we look at it, I bet a lot of us will not want it any other way.

One of my ‘whys’ is my sons’ smile at the end of the school day knowing that mum or  dad will be there to pick them up so they can relay the wacky stories about what happened in the playground.

So when you the going gets tough and your schedule seems to running away from you and out of control, remember your whys.   They are the motivators, the answer, and the reason why we do what we do.

To the mumpreneurs out there, keep going – I intend to….Temi.

Find me at where I do what I love – helping people find their passion.

Photograph Reference: svilen001 


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Other articles by Temi Koleowo:

Cashing in on Your Hobby

How to Get your To-do List under Control


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