You’ve just stated a new business and now you want to get your new business and products seen by others. If you have an online presence, a website, Etsy or Ebay shop or even Facebook page then how about spreading the word about your new venture via social media? It’s free to do but you may have to invest some time and effort to get the most out of it.
There is a huge array of social platforms available some which you, like me, will probably never have heard of! (If you look toward the bottom of this post above comments you will see a share/bookmark button, if you click on that it will bring up a massive list to scroll down of all of the social media site you can share to, and it’s increasing all the time!)
Some will be of more value to you than others and some you will simply prefer using more than others. I’m going to give you a little overview of the ones that we use regularly and enjoy using as ways to try and promote my business and also promote the guest articles that are added to this website.
This is just a little introduction and we will be working on some more in-depth articles to follow shortly.
(For those who don’t already have a Facebook page.)
If you have a personal Facebook page and run a business it’s probably a good idea to start a Facebook page for your business. It’s free (as are all the social media options mentioned in this post) and easy to set up. It’s also a convenient way to engage friends and existing clients as it’s such a popular website. They may even help spread the word about you by sharing your photos and liking your posts. If you are just starting out in social media promotion this is a great one to start with.
To set up a Facebook page, go to the bottom of any existing page and in the footer find the link ‘create a page’.
Twitter is another social media site which is really popular and chances are you’ll know someone who’s already on there. It’s a very different platform to Facebook and therefore could attract a different audience for you and your business.
It’s not always easy to get to grips with at the start and can take time to get to know the slang and abbreviations. But with a bit of practice it’s easy to use and can be very informative.
It’s a very ‘chatty’ site so if you like having a good natter about allsorts then you’ll probably enjoy using Twitter. If you don’t like it a first don’t give up straight away, find some followers you like or know and get interacting.
If you make something to sell, or work in a visual industry such as photography, or even make-up or hairdressing then this really is one to consider. Pinterest is an online pin board where you can ‘pin’ photos that you find on the internet (or from your own website) to share. It’s a great way to get your items seen and is also a lot of fun, it’s also a great way to get new ideas, find current trends and be inspired. It can be quite addictive! And it’s not the best place to visit if you are on a diet as there are so many pictures of mouth watering food!
If you’re worried about people pinching your images it may be worth watermarking them but the same is true for anywhere on the internet that you post photos to.
See Watermarking Your Photographs for a little introduction into watermarking your photographs.
If you only have a Facebook page for your business you won’t be able to ‘pin’ photos to Pinterest straight from Facebook.
This is one I’ve only recently started using and is a great way to share your website or blog posts so other people can ‘stumble’ across them. This is one I find fun to use and have had many new visitors to the website from adding posts to be ‘stumbled’. One thing I have noticed is that many of the sites/blogs I come across while on there seem to be American, so if you’re in the UK it may not be your ideal audience.
Maybe not one you’ve considered but how about YouTube? Maybe filming some of your creations and making a little advert to post on YouTube, or if you make something how about filming a simple tutorial to share with others? You don’t have to give away your trade secrets it could just be something easy to give people an interest in what you do. Or maybe get a friend to do a review of one of your product and film it for your YouTube channel.
You never know, you may post something that goes viral!
And how about a Blog?
Have you thought about writing a blog? This one does require a lot more effort than just pressing a share button but if you enjoy writing it could be a great way to get potential customers interested in you and your business. It’s up to you whether you want to make it a business blog, a personal blog or a mixture of the two.
There are free blogs available from blogger.com and wordpress.com and are easy to set up and arrange your layout, and if you don’t have a website this could be a great introduction or stepping stone.
And if you do enjoy writing a blog why not consider writing an article for our website and we’ll promote it as much as we can for you, see www.morethanmummies.com/would-you-like-to-write-an-article for more details.
With all of the above you have to be patient as it can take time and effort to built up your audience but if you regularly post updates you increase your chances of people coming across your business and if it’s free to do it’s worth giving it a go!
Article by Jill Westhead, morethanmummies.com
These are some of our favourites that we use.
Stumble Upon: www.stumbleupon.com/stumbler/MoreThanMummies
If there are any others you use of would like to recommend please tell us in the comments below or in the discussion post in our forum. (Link can be found below.) And tell us which is your favourite to use and why.
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