Why Start A Facebook Page For Your Business?

Do you already use Facebook to chat with friends, share photos and socialise? Then, if you haven’t already, it may be worth considering starting a Facebook page to help spread the word about your business.

First off, for those of you currently only using a Facebook personal page to promote your business, I would suggest creating a business page, as this has its benefits over personal pages. Strictly speaking I don’t think Facebook like you to use a personal page as a business page and these could get taken down.

It’s really straight forward to do, go to your ‘home’ page and on the left hand side you should see a heading for ‘Pages’. If you click on that it should take you to a page where you see a ‘Create Page’ button. If you can’t find this, go to an already established business page and go right to the bottom of their page. You should see ‘Create a Page’ in blue writing in the foot bar (this isn’t as easy to get to with the new Facebook timelines!).

Once you get to the ‘Create a Page’ page, you then see all the options of pages available to you. Have a little look round to see which one suit’s your business best. You can always delete your page if you’re not happy with it or change the page type once your page is created, so don’t be afraid to have a go! You don’t need to separately sign in to your business page which makes it really accessible and easy to use.

I’ll now try and outline some of the advantages of Facebook Pages.

If your business is run by more than one person, you can add people to help admin your page. Or you can add a friend or partner to help you manage your page and moderate what is posted on your wall.

Another advantage of Facebook pages is that you get to view ‘Insights’ basically statistics about how your page is performing, like how many people have visited or ‘liked’ your page. This doesn’t give any personal details, but includes things like how many people have liked your page and viewed your posts on a daily, weekly and monthly basis. It also gives you an overview of your demographics (the age range and location of people who like your page) which can help you review your page and ensure you are attracting your desired target audience to your business.

If you have a Facebook page, people also have more choices as to how they like your page. Your page can be liked from either a personal page or a business page, and although anyone  liking you from a business page will not count in your total number of likes you will show up in their ‘Likes’ list which also gives your page another opportunity to be found by others. Your posts will also show up on their business page news feed.

As well as the previously mentioned practical advantages of a business page over a personal page there are also other benefits relating to how other people perceive your page.

The first advantage is that you appear more professional, both to other businesses and to potential clients or customers. Sometimes, for example if I am trying to like what I think is a business page, I will click on it and it turns out to be a personal page and I can’t access it as I would have to ‘add as a friend’ instead of ‘Like’ which takes time to be confirmed and as well as being timely and messy even and I don’t want to become ‘Friends’ with a page I don’t know as this gives them access to my profile and personal information. I leave these pages straight away!

You therefore maybe putting people off adding your business page as a ‘friend’ instead of just liking your page, because of the lack of anonymity and privacy this gives. You may not have any difficulty getting friends or people you know to add you but could be putting off anyone you don’t know (who could be potential clients) as if they add you, you will in effect have access to their personal page. (I hope that makes sense.)

The advantages of your liker’s having anonymity from all your other liker’s is more important than you may realise. It means they have less to consider before pushing that ‘Like’ button. Their personal page will remain private and therefore less risk to them making your page appealing. The other thing that will also appeal to people is the fact that they can have a little nosy around your page first before deciding to like!

For anyone new to the idea of using Facebook for your business, go and have a look at the pages section. Don’t be afraid of experimenting, once you get your page set up it can be great fun as well as being a wonderful asset to your business that costs nothing to set up! Facebook pages can be a free and fun way to promote your business, services or products.

One extra thing to mention is Facebook’s guidelines on promotions and competitions. If you want to run a competition on Facebook to help promote your business you risk having your page taken down if you use Facebook functionality such as ‘Liking’ a page, photograph or post or leaving a comment to enter. They say that any competitions on Facebook must run through an App. Read their guidelines for more details www.facebook.com/page_guidelines.php


Article by Jill Westhead, morethanmummies.com


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